F&B Mark-Up Identifier Estimate the true cost of ingredients vs. the menu price. Menu Price ($) Item Type Cocktail (Est 8% Cost) Steak/Protein (Est 25% Cost) Pasta/Carb (Est 15% Cost) Analyze Est. Ingredient Cost: Gross Profit Margin: Note: Strip cocktails run on roughly 8% pour cost. A $22 drink contains about $1.76 of alcohol/mixers.